Challenge

The Lash Sanctuary is a luxury lash and brow salon in Minneapolis. Locally owned and operated, they needed a brand that conveyed their unique position as a boutique salon, while maintaining a level of sophistication, professionalism, and class.

I built a brand that set them apart from their coorperate counterparts, as well as designing interiors, print and digital collateral, signage, merch, and a website to offer a holistic, well-rounded brand experience.